Crescendo White Papers

Free White Papers

You are critical to your organization's mission. Let the experts at Crescendo help you reach your goals. Learn how to multiply gifts with our free white papers. Using hard data and real cases, our white papers cover a wide of topics to help your fundraising efforts.

Insights into Planned Giving in COVID-19

Learn about insights into the top planned and blended gifts trends during COVID-19, utilizing data from Crescendo's COVID-19 survey, cloud software and GiftLegacy marketing system.

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Reach, Recognize & Retain Your Best Donors

Learn about donor gift trends and demographics based on never before released data from Crescendo's cloud software and integrated marketing system.

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How to Attract Donors & Increase Response to Your Marketing

Learn how to engage donors based on age and demographics, appealing key words and phrases, graphic design elements and other factors.

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CresPro Cloud Software

CresPro cloud software offers gift planners and major gift officers greater flexibility and unparalleled access to the tools necessary to successfully do their job and close more gifts.

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Gift Boom in 2018

Learn how philanthropy will benefit from a growing economy, low unemployment and an understanding of optimum marketing methods for annual fund, major, blended and planned gifts.

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BoomerTrillion: Capture Your Share

Build a gift pipeline from the greatest wealth transfer in history by the Baby Boom generation.

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Experiments in Email Marketing

Learn how to increase email performance and response rates based on design, content, usability and other factors.

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New Annual Fund With IRA Rollovers

Learn how to use a multichannel marketing campaign and motivate your donors to make IRA rollover gifts each year.

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