Additional Tools & Services
You are critical to your organization's mission. Let the experts at Crescendo help you reach your goals. Our GiftLegacy marketing system includes social media integration, powerful web analytics, a marketing plan for charities affiliated with our clients and webinars with personal consultations for bequest campaigns.
We make these tools available through our CresManager system. This easy-to-use interface provides everything you need for managing and implementing your planned gifts marketing.
You can use social media to strengthen your relationship with donors. We have the tools you need to manage social media effectively.
Our platform allows you to tweet and post links to articles on your website on Twitter and Facebook. Our royalty-free articles include Washington news, finance news, savvy living, personal planner and other topics of interest to your donors. These articles can be published freely across your social media channels.
You can track the activities of visitors to your website, understand what they are viewing (e.g.: their gift preference) and assess their level of interest in a planned gift. Our proprietary analytics interface shows your top donors based on their unique web actions. You can use our analytics to target marketing to your best prospects, perform prospect searches by region and understand your donors' gift preferences.
GiftCharity is a bequest and planned gifts marketing system for charities affiliated with our clients. Many of our GiftLegacy Pro subscribers have related organizations without a full-time staff member to raise planned gifts. With a web page, brochures, wills guide and branded enewsletters, these affiliated charities can enjoy the benefits of a high-quality bequest and planned gifts marketing program.
CresCoaching is a four-week webinar and coaching series that will help you build and launch an effective planned gifts marketing program to close more gifts and grow your legacy society. You will learn how to create a time and cost efficient marketing plan that is tailored specifically to your organization. Visit the CresCoaching page for our schedule.
Take control of your data management. Now your team can truly work together for better results. CresLeader allows your organization to create staff accounts, share software records between staff, establish online security password criteria as well as manage, transfer and add software accounts for additional users. For example, some organizations have two to four staff managing different sections of their website or marketing options. CresLeader gives you the tools you need to manage their accounts along with reporting capabilities.
Advisor Resources (GiftLaw)
Your relationships with professional advisors can be as important as your connection with current or future donors. Our GiftLaw™ service helps your organization connect and build relationships with advisors through simple, easy and cost-effective methods. We provide web pages with continually updated content for attorneys, CPAs and other professional advisors, and online calculators to help them discuss charitable deductions with their clients.
Crescendo offers a SECURE Act marketing package, which includes an eblast, postcard and brochure. The package focuses on the testamentary charitable remainder unitrust (TCRUT) as the solution to the IRA beneficiary inheritance problem created by the SECURE Act.
Free White Papers (PDF)
Using hard data and real cases, our white papers cover a wide variety of topics to help your fundraising efforts:
- Guideposts for Print Marketing: Achieving Impact for Philanthropy
Learn how print marketing continues to play an important role in donor communications.
- Finding the Good in Challenging Times: Key Takeaways from COVID-19
Learn about best marketing practices during COVID-19 through examples of effective charity communications for reaching out to donors moving forward.
- Insights into Planned Giving in COVID-19
Learn about insights into the top planned and blended gifts trends during COVID-19, utilizing data from Crescendo's COVID-19 survey, cloud software and GiftLegacy marketing system.
- Reach, Recognize & Retain Your Best Donors
Learn about donor gift trends and demographics based on never before released data from Crescendo's cloud software and integrated marketing system.
- How to Attract Donors & Increase Response to Your Marketing
Learn how to engage donors based on age and demographics, appealing key words and phrases, graphic design elements and other factors.
- CresPro Cloud Software
CresPro cloud software offers gift planners and major gift officers greater flexibility and unparalleled access to the tools necessary to successfully do their job and close more gifts.
- Gift Boom in 2018
Learn how philanthropy will benefit from a growing economy, low unemployment and an understanding of optimum marketing methods for annual fund, major, blended and planned gifts.
- BoomerTrillion: Capture Your Share
Build a gift pipeline from the greatest wealth transfer in history by the Baby Boom generation.
- Experiments in Email Marketing
Learn how to increase email performance and response rates based on design, content, usability and other factors.
- New Annual Fund With IRA Rollovers
Learn how to use a multichannel marketing campaign and motivate your donors to make IRA rollover gifts each year.