Webinars
We offer a wide variety of webinars for your convenience. Webinars cover many aspects of planned giving such as gift annuity basics, charitable beneficiary designations, blended gifts, bequest campaigns and much more.
All of our webinars are free. Select a date below to register!
Schedule (Pacific Time)
| DATE | TIME | SUBJECT | |
| 03/03 | 9:30 | Market Major and DAF Gifts - Learn how to use CresPro cloud software to create persuasive major and DAF proposals for cash, appreciated property and blended gifts. | Register |
| 03/03 | 12:30 | Cash Donor Proposals $20K to $5M - Create motivating cash gift proposals. Reach the hearts of your donors with pictures and your gift case. | Register |
| 03/04 | 11:30 | Exploring the GiftLegacy Marketing System and How it Can Increase Gifts - GiftLegacy is Crescendo's major and planned giving marketing platform. Learn about proven strategies that will take your program to new heights. | Register |
| 03/11 | 11:00 | The Delicate Dance: Cultivation, Stewardship, and Moving Donors Towards Greater Involvement - A panel interview with three planned giving fundraisers, Jill Rode CFRE of Music Academy of the West, Aaron Levinson of Los Angeles Jewish Home, and Vince Fraumeni M.A. Ed. of Cal Poly Pomona, where we will discuss their efforts to cultivate and steward prospective donors towards conversion in the midst of a pandemic. | Register |
| 03/24 | 9:00 | Insights into GiftCollege - Gain expertise with GiftCollege online education. Learn how to explain planned gifts to your donors and close more gifts. | Register |
| 03/25 | 11:30 | Breakthrough Messaging: 5 Crescendo Tools to Maximize Lead Generation - Review best practices for marketing and how to optimize the tools included in GiftLegacy Pro to identify worthwhile leads. | Register |
| 03/31 | 9:30 | Market Major and DAF Gifts - Learn how to use CresPro cloud software to create persuasive major and DAF proposals for cash, appreciated property and blended gifts. | Register |
| 04/06 | 11:00 | Starting or Restarting a Planned Giving Program In COVID-19 - Why begin or restart your planned giving program in the midst of COVID-19? Discover the best ways to communicate with your supporters about planned gifts right now. Explore the fundamentals including gift options, marketing, cultivation, administration, donor stewardship and more. | Register |
| 04/07 | 9:30 | Benefits to an Advisory Team - Learn ways to build and grow a successful advisory team. | Register |
| 04/14 | 9:30 | Bequest Campaign Strategies - Explore strategic ways to market for bequests by looking at best practices and case studies. | Register |
| 04/21 | 11:00 | Building Successful Planned Giving Programs – How We Are Doing It - This interview style webinar will share the successes and struggles from three unique organizations which have labored to develop their planned giving programs. | Register |
| 04/28 | 11:30 | How to Incorporate Social Media Into Your Planned Gifts Marketing - Learn the best strategies to grow your social community, increase responses and generate more leads. | Register |
| 05/05 | 9:30 | Market Major and DAF Gifts - Learn how to use CresPro cloud software to create persuasive major and DAF proposals for cash, appreciated property and blended gifts. | Register |
| 05/05 | 12:30 | CresSurvey - Learn how to use CresSurvey to gather information, discover why donors support your organization and to encourage them to make and report gifts. | Register |
| 05/06 | 11:30 | Exploring the GiftLegacy Marketing System and How it Can Increase Gifts - Learn how to begin or restart your planned giving program. Explore the fundamentals of planned gifts including guidelines for accepting cash, stock and real property. | Register |
| 05/19 | 12:30 | GiftCase - Learn how to select your GiftCase template, add winsome pictures, edit titles and write great motivational text. | Register |
| 06/02 | 9:30 | Market Major and DAF Gifts - Learn how to use CresPro cloud software to create persuasive major and DAF proposals for cash, appreciated property and blended gifts. | Register |
| 06/02 | 12:30 | Cash Donor Proposals $20K to $5M - Create motivating cash gift proposals. Reach the hearts of your donors with pictures and your gift case. | Register |
| 06/08 | 11:00 | Analytics – Discovering your Top Planned Giving Prospects - Discover how to use donor predictive analytics to raise blended and planned gifts. | Register |
| 06/23 | 11:30 | Breakthrough Messaging: 5 Crescendo Tools to Maximize Lead Generation - Review best practices for marketing and how to optimize the tools included in GiftLegacy Pro to identify worthwhile leads. | Register |
| 06/30 | 9:30 | Market Major and DAF Gifts - Learn how to use CresPro cloud software to create persuasive major and DAF proposals for cash, appreciated property and blended gifts. | Register |
| 06/30 | 12:30 | "Think Like a Donor" - Would you like to see fundraising from a whole new pair of eyes? Perhaps a donor's eyes? Join us as Wayne Olson delves into his book, Think Like a Donor. | Register |
| 07/22 | 12:30 | Exploring the GiftLegacy Marketing System and How it Can Increase Gifts - GiftLegacy is Crescendo's major and planned giving marketing platform. Learn about proven strategies that will take your program to new heights. | Register |
| 07/28 | 9:30 | Market Major and DAF Gifts - Learn how to use CresPro cloud software to create persuasive major and DAF proposals for cash, appreciated property and blended gifts. | Register |
| 07/28 | 12:30 | CresSurvey - Learn how to use CresSurvey to gather information, discover why donors support your organization and to encourage them to make and report gifts. | Register |
| 08/11 | 11:30 | Marketing for Younger Donors - Learn ways to approach younger donors with planned giving options. | Register |
| 08/18 | 12:30 | GiftCase - Learn how to select your GiftCase template, add winsome pictures, edit titles and write great motivational text. | Register |
| 09/08 | 9:30 | Market Major and DAF Gifts - Learn how to use CresPro cloud software to create persuasive major and DAF proposals for cash, appreciated property and blended gifts. | Register |
| 09/08 | 12:30 | Cash Donor Proposals $20K to $5M - Create motivating cash gift proposals. Reach the hearts of your donors with pictures and your gift case. | Register |
| 09/09 | 11:00 | Philosophy of Philanthropy - Gift Planning can begin with inspiration, move to motivation, create impact and result in transformation. How do you begin and transition your donors to become your champions? | Register |
| 10/06 | 9:30 | Market Major and DAF Gifts - Learn how to use CresPro cloud software to create persuasive major and DAF proposals for cash, appreciated property and blended gifts. | Register |
| 10/06 | 12:30 | CresSurvey - Learn how to use CresSurvey to gather information, discover why donors support your organization and to encourage them to make and report gifts. | Register |
What People Are Saying
We are proud to have had the following organizations, among many others, as part of our planned giving webinars:
"I am very glad I went through the program. I actually hope to do it again when I am ready for another campaign. Overall, I think I have a good plan. The problem I have is in trying to make the plan do too many things, and Crescendo helped me focus, which in the future will allow me to feel more targeted in our marketing efforts. The program helped me gain more knowledge of how to utilize the resources in GiftLegacy. Knowing what they are is one thing, but knowing how to use them effectively is another."
— Karen Piel
Marshfield Clinic
"Participating in the CresBequest program was a great way to educate us on the development of a custom campaign. The opening webinar provided us with a great starting point and an idea of what we should be focusing on while in planning stages. The three one-on-one calls that followed allowed for more personalized planning and strategy specific to our institution, and the final webinar brought it all together. It was nice to hear and see what the other institutions in our group came up with. This format was able to provide us with enough information to set up a customized marketing campaign."
— Jason Sciotti
Alfred State University
