Webinars
Stay on the cutting edge of your profession. Crescendo offers a wide variety of webinars for your convenience. Our webinars cover many aspects of planned giving such as gift annuity basics, charitable beneficiary designations, blended gifts, bequest campaigns and much more.
All of our webinars are FREE. Select a date below to register!
Schedule (Pacific Time)
| DATE | TIME | SUBJECT | |
| 05/06 | 11:30 | Exploring the GiftLegacy Marketing System and How it Can Increase Gifts - Learn how to begin or restart your planned giving program. Explore the fundamentals of planned gifts including guidelines for accepting cash, stock and real property. | Register |
| 05/12 | 11:00 | Building a Sustainable Planned Giving Program, an Interview with Judi Smith - In this interview-style webinar, Judi, a skilled gift planner, mentor, consultant, and CGP council president, will share her personal and highly practical insights about what is needed to succeed when building a sustainable planned giving program. | Register |
| 05/19 | 9:30 | How Much Is Enough? - Help donors discover the optimum amount of inheritance to pass on to their heirs. | Register |
| 05/19 | 12:30 | GiftCase - Learn how to select your GiftCase template, add winsome pictures, edit titles and write great motivational text. | Register |
| 06/02 | 9:30 | Market Major and DAF Gifts - Learn how to use CresPro cloud software to create persuasive major and DAF proposals for cash, appreciated property and blended gifts. | Register |
| 06/02 | 12:30 | Cash Donor Proposals $20K to $5M - Create motivating cash gift proposals. Reach the hearts of your donors with pictures and your gift case. | Register |
| 06/08 | 11:00 | Analytics – Discovering your Top Planned Giving Prospects - Discover how to use donor predictive analytics to raise blended and planned gifts. | Register |
| 06/09 | 11:00 | How an Integrated Marketing Strategy Changed Everything - In this interview-style webinar, Nicola--a skilled gift planner and marketer--will share her personal and highly practical insights about how marketing plays a vital role when building a sustainable planned giving program. | Register |
| 06/23 | 11:30 | Breakthrough Messaging: 5 Crescendo Tools to Maximize Lead Generation - Review best practices for marketing and how to optimize the tools included in GiftLegacy Pro to identify worthwhile leads. | Register |
| 06/30 | 9:30 | Market Major and DAF Gifts - Learn how to use CresPro cloud software to create persuasive major and DAF proposals for cash, appreciated property and blended gifts. | Register |
| 06/30 | 12:30 | "Think Like a Donor" - Would you like to see fundraising from a whole new pair of eyes? Perhaps a donor's eyes? Join us as Wayne Olson delves into his book, Think Like a Donor. | Register |
| 07/22 | 12:30 | Exploring the GiftLegacy Marketing System and How it Can Increase Gifts - GiftLegacy is Crescendo's major and planned giving marketing platform. Learn about proven strategies that will take your program to new heights. | Register |
| 07/28 | 9:30 | Market Major and DAF Gifts - Learn how to use CresPro cloud software to create persuasive major and DAF proposals for cash, appreciated property and blended gifts. | Register |
| 07/28 | 12:30 | CresSurvey - Learn how to use CresSurvey to gather information, discover why donors support your organization and to encourage them to make and report gifts. | Register |
| 08/11 | 11:30 | Marketing for Younger Donors - Learn ways to approach younger donors with planned giving options. | Register |
| 08/18 | 12:30 | GiftCase - Learn how to select your GiftCase template, add winsome pictures, edit titles and write great motivational text. | Register |
| 09/08 | 9:30 | Market Major and DAF Gifts - Learn how to use CresPro cloud software to create persuasive major and DAF proposals for cash, appreciated property and blended gifts. | Register |
| 09/08 | 12:30 | Cash Donor Proposals $20K to $5M - Create motivating cash gift proposals. Reach the hearts of your donors with pictures and your gift case. | Register |
| 09/09 | 11:00 | Philosophy of Philanthropy - Gift Planning can begin with inspiration, move to motivation, create impact and result in transformation. How do you begin and transition your donors to become your champions? | Register |
| 10/06 | 9:30 | Market Major and DAF Gifts - Learn how to use CresPro cloud software to create persuasive major and DAF proposals for cash, appreciated property and blended gifts. | Register |
| 10/06 | 12:30 | CresSurvey - Learn how to use CresSurvey to gather information, discover why donors support your organization and to encourage them to make and report gifts. | Register |
| 10/27 | 9:30 | Breakthrough Messaging: 5 Crescendo Tools to Maximize Lead Generation - Review best practices for marketing and how to optimize the tools included in GiftLegacy Pro to identify worthwhile leads. | Register |
| 10/27 | 12:30 | GiftCase - Learn how to select your GiftCase template, add winsome pictures, edit titles and write great motivational text. | Register |
| 11/02 | 9:30 | Exploring the GiftLegacy Marketing System and How it Can Increase Gifts - GiftLegacy is Crescendo's major and planned giving marketing platform. Learn about proven strategies that will take your program to new heights. | Register |
| 11/10 | 9:30 | Market Major and DAF Gifts - Learn how to use CresPro cloud software to create persuasive major and DAF proposals for cash, appreciated property and blended gifts. | Register |
| 11/10 | 12:30 | Cash Donor Proposals $20K to $5M - Create motivating cash gift proposals. Reach the hearts of your donors with pictures and your gift case. | Register |
| 11/16 | 9:30 | CresPro Tutorial - Get the most out of Crescendo's online planned giving software. Learn about illustrating CRTs, CGAs and more. | Register |
| 12/14 | 11:00 | Analytics – Discovering your Top Planned Giving Prospects - Discover how to use donor predictive analytics to raise blended and planned gifts. | Register |
What People Are Saying
We are proud to have had the following organizations, among many others, as part of our planned giving webinars:
"I am very glad I went through the program. I actually hope to do it again when I am ready for another campaign. Overall, I think I have a good plan. The problem I have is in trying to make the plan do too many things, and Crescendo helped me focus, which in the future will allow me to feel more targeted in our marketing efforts. The program helped me gain more knowledge of how to utilize the resources in GiftLegacy. Knowing what they are is one thing, but knowing how to use them effectively is another."
— Karen Piel
Marshfield Clinic
"Participating in the CresBequest program was a great way to educate us on the development of a custom campaign. The opening webinar provided us with a great starting point and an idea of what we should be focusing on while in planning stages. The three one-on-one calls that followed allowed for more personalized planning and strategy specific to our institution, and the final webinar brought it all together. It was nice to hear and see what the other institutions in our group came up with. This format was able to provide us with enough information to set up a customized marketing campaign."
— Jason Sciotti
Alfred State University
