Dec 2017 AFR: 2.6%
Crescendo Interactive Samples - Desktop website, mobile website, tablet website, enewsletter and brochure

Solutions for Marketing Major & Planned Gifts

With 30+ years of experience, Crescendo Interactive offers a results-driven integrated marketing system that creates leads, builds donor relationships and closes more gifts for your organization

  • Mobile-friendly websites
  • Emails & enewsletters
  • Print materials
  • Proposal software
  • Content management
  • Donor analytics
  • Gift calculators
  • Training and much more
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CresPro Software

Crescendo Reaches New Milestone with Cloud-Based Software

Crescendo's most popular planned and major gift illustration software, CresPro, is now cloud-based. With the new CresPro online software, Crescendo offers gift planners and major gift officers greater flexibility and unparalleled access to the tools necessary to successfully do their job and close more gifts.

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Free White Papers

Free White Papers

How to Attract Donors & Increase Response to Your Marketing (Download PDF)
Learn how to engage donors based on age and demographics, appealing key words and phrases, graphic design elements and other factors.

CresPro Cloud Software (Download PDF)
CresPro cloud software offers gift planners and major gift officers unparalleled access to the tools necessary to do their job and close more gifts.

BoomerTrillion: Capture Your Share (Download PDF)
Build a gift pipeline from the greatest wealth transfer in history by the Baby Boom generation.

View All White Papers

2017 Practical Planned Giving Conference

2017 Practical Planned Giving Conference

Crescendo celebrated its annual Practical Planned Giving Conference on Sept. 25-26 with the biggest attendance in Crescendo's history – over 500 attendees!

Congratulations to Tammy Wernke, Assistant Director, Gift Planning at The University of Cincinnati Foundation who received the 2017 eMarketer of the Year Award. Tammy and her team have used Crescendo's GiftLegacy tools and services since the fall of 2014 and have booked over $92 million in planned gifts! For a recap and pictures of the conference, visit PPGC2017.COM

Launch PPGC2017.com

Featured

Our Products & Services

Marketing

GiftLegacy, our integrated planned giving marketing system, helps you build donor and professional advisor relationships to close more gifts. It includes mobile-friendly websites, weekly enewsletters, mission videos and royalty-free literature.

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Software

Crescendo provides powerful applications for marketing major and planned gifts as well as administering gift annuities. Our software allows you to prepare custom proposals and presentations for various gift plans.

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Training

Our seminars, webinars and annual conference cover a wide variety of gift planning strategies. You can learn about offering bequests, issuing and administering gift annuities, establishing education and retirement unitrusts, gifts from IRAs, blended gifts and more.

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Administration

GiftAnnuities 1•2•3, our administration service, assists your charity with state compliance and administration of charitable gift annuities. You can track annuity balances, print checks, create state reports as well as file tax returns and annual filing information.

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Crescendo Overview

Success Stories

As the nation's largest planned giving services provider, Crescendo Interactive is proud to work with these organizations among many others:

Tammy Wernke
Tammy Wernke
Assistant Director, Gift Planning

University of Cincinnati Foundation

"With Crescendo's marketing, we are able to reach more alumni and friends than ever before, in a very cost effective way, to provide meaningful gift planning messages. Visits to our gift planning website have increased, responses to our marketing campaigns are providing valuable leads and our Provide and Protect seminars have resulted in multi-million dollar planned gift conversations. Since starting to use Crescendo's GiftLegacy tools and services in the fall of 2014, we have booked over $92 million in planned gifts!"


Tammy received Crescendo's 2017 eMarketer of the Year award.

Theresa Curry
Theresa Curry
Senior Director of Gift Planning

University of New Hampshire

"The University of New Hampshire Foundation's Office of Gift Planning uses all that Crescendo has to offer. We've had tremendous success with the donor and advisor enewsletters. The integrated emarketing and print marketing have helped us send a cohesive message to our donors. We've also found Crescendo's client services team to go above and beyond, and their support has been critical to the success and implementation of all of their products."


Theresa was named Crescendo's 2016 Emarketer of the Year, and since implementing Crescendo's GiftLegacy tools and services beginning in 2014, has raised over $52 million in planned gifts.

Glenn Pittsford
Glenn Pittsford
Vice President for Gift Planning

Texas A&M Foundation

“A total of $1.1 billion in planned gifts have been documented in the past 17 years. Many of these givers have been inspired by the planned gifting marketing they have received from us over the years. That marketing is based on the Crescendo donor-friendly marketing and emarketing philosophy and materials. We give Crescendo much credit for the success we have enjoyed.”

Larry Smith
Larry Smith
Assistant VP Gift Planning

Baylor University

"GiftLegacy has become an integral part of Baylor University's Gift Planning marketing program since we began our relationship with Crescendo Interactive in 2009. In the last five fiscal years, 2013-2017, Baylor has documented 226 new planned gifts for approximately $139 million and realized 162 estate distributions of over $54 million. Baylor appreciates and highly values the tools, services and support provided by Crescendo's friendly and professional staff."

More Success Stories
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