Aug 2020 AFR: 0.4%
2020 Practical Planned Giving Conference

VIRTUAL Practical Planned Giving Conference 2020

Crescendo's annual Practical Planned Giving Conference is going VIRTUAL in 2020. All live webcasts are FREE! Learn from our top lineup of speakers and authorities in the field about how to speak the language of gift planning and master the art of major gifts. Gain insights to take your fundraising to new heights from our "All Star Fundraisers." Learn strategies for successful management of your fundraising program. There's something for everyone at VIRTUAL PPGC 2020!


COVID-19 Marketing Tips

COVID-19 Marketing Tips

Our hearts and prayers go out to all who are suffering due to the Coronavirus. This is a challenging time for all Americans. Millions are under lockdown orders to reduce the risk of community spread of the virus.

Crescendo staff are speaking each day with gift officers throughout America. Our Crescendo friends have shared many thoughtful and helpful comments about contacts with donors. We hope these COVID-19 marketing tips will enable you to have gracious and comforting communications with your donors.

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Crescendo Interactive Samples - Desktop website, mobile website, tablet website, enewsletter and brochure

Solutions for Marketing Major & Planned Gifts

With 30+ years of experience, Crescendo Interactive offers a results-driven integrated marketing system that creates leads, builds donor relationships and closes more gifts for your organization

  • Mobile-friendly websites
  • Emails & enewsletters
  • Print materials
  • Proposal software
  • Content management
  • Donor analytics
  • Gift calculators
  • Training and much more
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Survey Creation (CresSurvey)

Donor surveys are a way to understand your donors' interests and engage them to support your cause.

With the CresSurvey tool, you can gather information about your donors' preferences, discover what motivates your donors to give and encourage them to make and acknowledge their gifts to your organization.

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Our Products & Services


GiftLegacy, our integrated planned giving marketing system, helps you build donor and professional advisor relationships to close more gifts. It includes mobile-friendly websites, weekly enewsletters, mission videos and royalty-free literature.

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Crescendo provides powerful applications for marketing major and planned gifts as well as administering gift annuities. Our software allows you to prepare custom proposals and presentations for various gift plans.

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Our seminars, webinars and annual conference cover a wide variety of gift planning strategies. You can learn about offering bequests, issuing and administering gift annuities, establishing education and retirement unitrusts, gifts from IRAs, blended gifts and more.

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GiftAnnuities 1•2•3, our administration service, assists your charity with state compliance and administration of charitable gift annuities. You can track annuity balances, print checks, create state reports as well as file tax returns and annual filing information.

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Seminars & Conferences

Free Webinars


Crescendo Overview

Success Stories

As the nation's largest planned giving services provider, Crescendo Interactive is proud to work with these organizations among many others:

Karla Aho
Karla Aho
Director for Gift Planning

Michigan Tech University

"We have worked with Crescendo Interactive for over 17 years and are early adopters of each innovative component in their comprehensive suite of services. Major, blended, and planned gifts have steadily increased; in the last three years, Michigan Tech raised $129 million! Crescendo Interactive is a great partner in building our giving program and we look forward to continuing to work together to reach new heights in philanthropic support."

Kimberly Jetton
Kimberly Jetton
Director of Planned Giving

Archdiocese of Los Angeles

"Our Planned Giving Office was virtually non-existent when we re-grouped in the spring of 2015. One of the first partnerships we secured was with Crescendo. We launched a professional website with valuable information for our donors and advisors, and began to implement our eNewsletters for our donors and professional advisors. We now have over 2,000 donors in our database and 90 advisors, and we started everything from scratch. Thanks to Crescendo and all of our training with their marketing team, we launched a very successful seminar program, and we continue our touchpoints now with our donors. Since implementing our eNewsletter, our open rate is above average and we have few unsubscribers. Our wills planning kit is worth its weight in gold! Since we started using GiftLegacy Marketing, we have raised over $74M in planned gifts!"

Pam Paterson
Pam Paterson
Director of Philanthropy

Calvert Marine Museum

"Imagine my surprise and delight. I printed my first personalized CGA proposal and received a check for a $20,000 CGA. Next, I designed a proposal requesting $25,000 in cash to purchase a Megalodon Shark Jaw, and presented the proposal to a local dentist office - playing on the tooth connection. The donor was blown away, and I got 100% funding! We look forward to closing more gifts in the future with the power of Crescendo's new custom donor proposals."

Tammy Wernke
Tammy Wernke
Associate Director, Gift Planning

University of Cincinnati Foundation

"With Crescendo's marketing, we are able to reach more alumni and friends than ever before, in a very cost effective way, to provide meaningful gift planning messages. Visits to our gift planning website have increased, responses to our marketing campaigns are providing valuable leads and our Provide and Protect seminars have resulted in multi-million dollar planned gift conversations. Since starting to use Crescendo's GiftLegacy tools and services in the fall of 2014, we have booked over $134 million in planned gifts!"

More Success Stories

Would you like to learn more about our services?
Please contact us for a free demonstration