Our hearts and prayers go out to all who are suffering due to the Coronavirus. This is a challenging time for all Americans. Millions are under lockdown orders to reduce the risk of community spread of the virus.
Crescendo staff are speaking each day with gift officers throughout America. Our Crescendo friends have shared many thoughtful and helpful comments about contacts with donors. We hope these COVID-19 marketing tips will enable you to have gracious and comforting communications with your donors.
Sharpen your vision by attending the 2020 Practical Planned Giving Conference in San Diego, CA. Learn from our top lineup of speakers and authorities in the field about how to speak the language of gift planning and master the art of major gifts.
Practice bequest "best practices." Gain insights to take your fundraising to new heights from our "All Star Fundraisers." Learn strategies for successful management of your fundraising program and explore new horizons. There is something for everyone at PPGC 2020!
Donor surveys are a way to understand your donors' interests and engage them to support your cause.
With the CresSurvey tool, you can gather information about your donors' preferences, discover what motivates your donors to give and encourage them to make and acknowledge their gifts to your organization.
As the nation's largest planned giving services provider, Crescendo Interactive is proud to work with these organizations among many others:
Michigan Tech University
"We have worked with Crescendo Interactive for over 17 years and are early adopters of each innovative component in their comprehensive suite of services. Major, blended, and planned gifts have steadily increased; in the last three years, Michigan Tech raised $129 million! Crescendo Interactive is a great partner in building our giving program and we look forward to continuing to work together to reach new heights in philanthropic support."
Archdiocese of Los Angeles
"Our Planned Giving Office was virtually non-existent when we re-grouped in the spring of 2015. One of the first partnerships we secured was with Crescendo. We launched a professional website with valuable information for our donors and advisors, and began to implement our eNewsletters for our donors and professional advisors. We now have over 2,000 donors in our database and 90 advisors, and we started everything from scratch. Thanks to Crescendo and all of our training with their marketing team, we launched a very successful seminar program, and we continue our touchpoints now with our donors. Since implementing our eNewsletter, our open rate is above average and we have few unsubscribers. Our wills planning kit is worth its weight in gold! Since we started using GiftLegacy Marketing, we have raised over $74M in planned gifts!"
Calvert Marine Museum
"Imagine my surprise and delight. I printed my first personalized CGA proposal and received a check for a $20,000 CGA. Next, I designed a proposal requesting $25,000 in cash to purchase a Megalodon Shark Jaw, and presented the proposal to a local dentist office - playing on the tooth connection. The donor was blown away, and I got 100% funding! We look forward to closing more gifts in the future with the power of Crescendo's new custom donor proposals."
University of Cincinnati Foundation
"With Crescendo's marketing, we are able to reach more alumni and friends than ever before, in a very cost effective way, to provide meaningful gift planning messages. Visits to our gift planning website have increased, responses to our marketing campaigns are providing valuable leads and our Provide and Protect seminars have resulted in multi-million dollar planned gift conversations. Since starting to use Crescendo's GiftLegacy tools and services in the fall of 2014, we have booked over $134 million in planned gifts!"