Mar 2019 AFR: 3.2%
Crescendo Interactive Samples - Desktop website, mobile website, tablet website, enewsletter and brochure

Solutions for Marketing Major & Planned Gifts

With 30+ years of experience, Crescendo Interactive offers a results-driven integrated marketing system that creates leads, builds donor relationships and closes more gifts for your organization

  • Mobile-friendly websites
  • Emails & enewsletters
  • Print materials
  • Proposal software
  • Content management
  • Donor analytics
  • Gift calculators
  • Training and much more
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2019 Practical Planned Giving Conference

2019 Practical Planned Giving Conference

Results-Focused & Data-Driven: The Future of Major and Planned Gifts is Here.

Identify, reach and motivate your best donors to give. Explore the latest developments in charitable planning that will help drive your major and planned gifts programs to new frontiers.


CresPro Software

Crescendo Reaches New Milestone with Cloud-Based Software

Crescendo's most popular planned and major gift illustration software, CresPro, is now cloud-based. With the new CresPro online software, Crescendo offers gift planners and major gift officers greater flexibility and unparalleled access to the tools necessary to successfully do their job and close more gifts.

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Donor Proposal


We now offer total personalization of donor proposals created with our CresPro cloud software. Connecting donors with color pictures that reflect their personal interests and goals has been described by a national charity leader as "The genuinely new donor motivation idea in two decades."

Watch our video to learn how CresPro and the new magazine-quality donor proposals are already closing major and planned gifts.

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Our Products & Services


GiftLegacy, our integrated planned giving marketing system, helps you build donor and professional advisor relationships to close more gifts. It includes mobile-friendly websites, weekly enewsletters, mission videos and royalty-free literature.

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Crescendo provides powerful applications for marketing major and planned gifts as well as administering gift annuities. Our software allows you to prepare custom proposals and presentations for various gift plans.

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Our seminars, webinars and annual conference cover a wide variety of gift planning strategies. You can learn about offering bequests, issuing and administering gift annuities, establishing education and retirement unitrusts, gifts from IRAs, blended gifts and more.

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GiftAnnuities 1•2•3, our administration service, assists your charity with state compliance and administration of charitable gift annuities. You can track annuity balances, print checks, create state reports as well as file tax returns and annual filing information.

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Seminars & Conferences

Free Webinars

Crescendo Overview

Success Stories

As the nation's largest planned giving services provider, Crescendo Interactive is proud to work with these organizations among many others:

Tammy Wernke
Tammy Wernke
Associate Director, Gift Planning

University of Cincinnati Foundation

"With Crescendo's marketing, we are able to reach more alumni and friends than ever before, in a very cost effective way, to provide meaningful gift planning messages. Visits to our gift planning website have increased, responses to our marketing campaigns are providing valuable leads and our Provide and Protect seminars have resulted in multi-million dollar planned gift conversations. Since starting to use Crescendo's GiftLegacy tools and services in the fall of 2014, we have booked over $134 million in planned gifts!"

Tammy received Crescendo's 2017 eMarketer of the Year award.

Julie Heggeness
Julie Heggeness
Executive Director, Gift Planning

Hoag Hospital Foundation

"Hoag Hospital Foundation uses Crescendo's enewsletters (donor and advisor), brochures, print newsletter, website, software, marketing materials and plans, wills guide, bequest literature - basically all Crescendo has to offer.

We are extremely happy with Crescendo's products and customer service. In four years, HHF raised more than $90 million in planned gifts."

Julie was named Crescendo's 2015 eMarketer of the Year.

Glenn Pittsford
Glenn Pittsford
Vice President for Gift Planning

Texas A&M Foundation

“A total of $1.1 billion in planned gifts have been documented in the past 17 years. Many of these givers have been inspired by the planned gifting marketing they have received from us over the years. That marketing is based on the Crescendo donor-friendly marketing and emarketing philosophy and materials. We give Crescendo much credit for the success we have enjoyed.”

Larry Smith
Larry Smith
Assistant VP Gift Planning

Baylor University

"GiftLegacy has become an integral part of Baylor University's Gift Planning marketing program since we began our relationship with Crescendo Interactive in 2009. In the last five fiscal years, 2013-2017, Baylor has documented 226 new planned gifts for approximately $139 million and realized 162 estate distributions of over $54 million. Baylor appreciates and highly values the tools, services and support provided by Crescendo's friendly and professional staff."

More Success Stories

Would you like to learn more about our services?
Please contact us for a free demonstration