Apr 2020 AFR: 1.2%
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The Crescendo Blog

Read the Crescendo blog for the latest changes, ideas and trends impacting charitable gift planning and philanthropy. Our blog features a number of writers on topics that include planned gifts and major gifts marketing, technology, donor motivation, stewardship and giving trends. If you have comments about our articles, please share them on our blog pages.

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CARES Act - Three Big Changes

CARES Act - Three Big Changes

On March 27, 2020, the House and Senate passed the Coronavirus Aid, Relief, and Economic Security (CARES) Act. There are three big changes that came out of the CARES Act that you should be aware of: Cash Gifts – Individuals may deduct $300 above-the-line. This charitable deduction enables a...

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Nonprofits Can Survive and Thrive

Nonprofits Can Survive and Thrive

Our hearts and prayers go out to all who are suffering due to the Coronavirus. This is a challenging time for all Americans. Millions are under lockdown orders to reduce the risk of community spread of the virus.The future for nonprofits will be much more virtual. Nonprofits should use eMarketing...

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Who Are Your Best Email Prospects?

Who Are Your Best Email Prospects?

Do you notice when you send out your emails that you receive quite a few bounced emails? Are your open and click-through rates minimal? Is your list filled with thousands of names of people that are not warm to your organization and have little to no connection with your organization? It sounds like...

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Think Before You Thank

Think Before You Thank

This past summer I had the opportunity to visit the beautiful country of Ireland. When my girlfriends invited me to join them for a portion of their European vacation, I leapt at the invitation. My friends were too busy backpacking Europe to have time to plan the details for Ireland, so I willingly...

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10 Tips for Writing a Successful Donor Story

10 Tips for Writing a Successful Donor Story

Over the years, Crescendo's marketing staff has read thousands of donor stories. As a result, we have seen great examples that work to motivate others to give. Sometimes we are asked, "How do you write a donor story that works?"A donor story should inspire others who may be considering making a...

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Keeping Your Data and Information Safe

Keeping Your Data and Information Safe

It is unfortunate, but we live in a world where data and security breaches have become more common than we would like. It seems that every couple of months there is news about a large retail chain that has been hacked and is now asking their users to log in and reset their passwords. If one is...

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Create Champions by Building Community

Create Champions by Building Community

Have you ever been surprised by a large bequest? A school in Milwaukee, Wisconsin, was the recipient of such a testamentary gift when they received a multi-million dollar bequest from a man who, by all outward appearances, seemed to be of modest means.While some bequests may come as a surprise,...

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New Blog, New Giving Opportunities for 2020

New Blog, New Giving Opportunities for 2020

Crescendo has launched a new blog!  The Crescendo Blog will feature a number of writers on topics that include planned gifts and major gifts marketing, technology, donor motivation, stewardship and giving trends. Crescendo would like to hear from you!  If you have thoughts or comments,...

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