Major & Planned Gifts Marketing

Creative Solutions for Major & Planned Gifts

Crescendo Interactive offers an integrated marketing system that helps you reach your fundraising goals, builds donor relationships, and closes major and planned gifts. We are the industry leader in gift planning marketing for nonprofits.

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The Transformative Power of Legacy Societies

Marketing Study Now Available

Donors want to leave a lasting impact that reflects their values, while nonprofit organizations strive for long-term financial stability in a shifting philanthropic landscape.

Legacy societies offer a practical and proven way to align these goals, providing meaningful recognition for donors while strengthening engagement and sustaining future impact.

Crescendo's 2025 marketing study — The Transformative Power of Legacy Societies (PDF) — draws from survey data collected from 340 nonprofit sector respondents nationwide to explore how legacy societies build meaningful connections across generations.

Download our FREE 24-page study by filling out the simple form below:

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2025 Marketing Study Download

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Introduction to Planned Giving Planned Giving vs. Major Giving Why You Need a Gift Planning Marketing Program

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