A Recipe for Success from the 2017 Survey of Charitable Gift Annuities
The American Council on Gift Annuities (ACGA) recently released the 2017 Survey of Charitable Gift Annuities. Based on a new analysis conducted by Dr. Russell James, we now know the factors for a successful gift annuity program. These factors should be enlightening to you if you are operating an existing program or are thinking about getting into gift annuities.
Based on data reported by charities with gift annuity programs that are expanding as opposed to contracting, the survey reveals that successful programs:
- Close more gift annuities with gifts of appreciated assets as opposed to cash
- Close annuities at a higher average gift amount ($161,000) than the overall average ($64,592)
- Have expanded their marketing of gift annuities
- Face fewer administrative requirements prior to issuing annuities
I encourage you to join the American Council on Gift Annuities (ACGA) to learn more strategies for successful programs. You can download the full survey report at www.acga-web.org.
About Kristen Schultz Jaarda, JD, LLM
Kristen Schultz Jaarda is Executive Vice President of Crescendo Interactive, Inc. She specializes in charitable tax planning and online marketing for planned gifts. She is responsible for client education and leads Crescendo's marketing services and support team. She is a nationally recognized speaker, conducts seminars nationwide and is a principal faculty member of GiftCollege.
Kristen serves as a board member for the American Council on Gift Annuities (ACGA) and as a member of the ACGA Rates and State Regulations Committees, Editorial Advisory Board member for Planned Giving Today, Committee Member for the ABA Charitable Planning and Organization's Group, past Legislative Chair and a board member for the Partnership for Philanthropic Planning of Greater Los Angeles (PPP-LA), a member of the Ventura County Planned Giving Council and a committee member and volunteer for several California charities. She writes weekly for CrescendoTweet and her planned giving blog.
Previously, Kristen served as Counsel to the Assistant Secretary of Education in Washington, D.C. and was Oversight Counsel to the U.S. House Committee on the Judiciary. Prior to that, she worked in a public affairs law practice. Kristen graduated from UCLA School of Law where she was Law Review Editor. She completed her Tax LL.M. with honors at Loyola School of Law. Kristen is a member of the California State Bar, D.C. Bar and the Maryland State Bar.