The future is now! Charities are already closing Internet Planned Gifts. This seminar will show how to use the Internet and electronic media to market, explain and close major gifts using Crescendo's powerful tools and services. Receive five free GiftCollege credits when you register!

eMarketing to Donors

Understand web site design principles used in the top web sites for seniors.
Learn design characteristics of the top planned giving web sites.
Discuss the differences between the common "static" planned gifts web site and a "dynamic" interactive web site.
Increase the interactivity rating of your web site with graphics, audio, rotating photos and content, calculators and quizzes.
Learn how to conduct testing with seniors and evaluate navigation, content, interactivity and user-friendliness of your web site.
Use the GiftLegacy Presents Calculator to enable donors to run Personalized Color Illustrations from your web site. Use phone follow-up to close Internet Planned Gifts.
Include GiftLegacy weekly rotating content (donor stories, personal finance, Washington tax, Medicare and Social Security report) on your web site - with virtually no web site maintenance for the charity.
Build your e-mail list of donors through your web site. Educate and motivate donors with the weekly GiftLegacy eNewsletter.
Send Crescendo color e-mail illustrations and close Internet Planned Gifts by e-mail and telephone contact.
Make effective electronic presentations in person from your computer or your projector with Crescendo Presents.

Day 1

Introduction to eMarketing

Age, Technology and Philanthropy Wave
Senior-Friendly Web Design
Usability Testing

GiftLegacy eMarketing System

GiftLegacy Web Site Tools
GiftLaw Web Site Tools
GiftLegacy Web Manager
eNewsletter Marketing
Component Literature
Manager Marketing Plan
eProposals and Seminars

Day 2

eMarketing Strategies

Senior Surfers
eMarketing Plan
Web Statistics
Video Hello

"Having just established our GiftLegacy Pro agreement and the launch of our new planned giving web site, we were good to go. But where . . . and how? Crescendo's two-day Internet Marketing Seminar answered those questions and now I am prepared to move forward with an organized plan. What made this seminar really special, however, was being able to enhance our web site with a personal video greeting; share our challenges, glean ideas from my peers from around the country and put faces on the professional Crescendo staff who provide exceptional support for our every initiative."

Anne A. Lockhart
Director of Development
The University of Louisiana at Monroe

"Before I came to the Internet Seminar, I thought that eMarketing just meant a web site. After the seminar, I understood how powerful an eMarketing system with web, e-mail, video and eLiterature can be. I now can see why so many charities have upgraded their web site to the full GiftLegacy Pro eMarketing System."

Susan Atherton
Executive Director
Highland Community College Foundation

Seminar	Dates
Internet Marketing Washington, DC	6/23/2010	-	6/24/2010
Internet Marketing Chicago, IL	7/14/2010	-	7/15/2010
Internet Marketing Camarillo, CA	10/06/2010	-	10/07/2010