"I have found the Internet Marketing Seminar to be very informative and I enjoyed making connections with planned giving professionals from other organizations. Many groups in attendance were sharing materials they had put together using the marketing materials available through the GiftLegacy system. Two items that the Planned Giving Office at Purdue has used in the last 12 months have proven to be very effective. The "first wave" of a Planned Giving mailing insert into an Annual Fund mailing was sent in mid-May 2010, a 70% increase in website traffic was seen in the weeks following. A "second wave" of the mailing insert is to be sent in late July to over 50,000 individuals. The Wills Guide is being sent either as a hard copy or electronically to individuals who request Wills Kits from our office. Both items came from GiftLegacy and were "Purdue-ized" by our marketing and graphics team here on campus. Our office is very pleased with both pieces. Thanks again to the team at Crescendo for all your hard work."

"Having just established our GiftLegacy Pro agreement and the launch of our new planned giving web site, we were good to go. But where . . . and how? Crescendo's two-day Internet Marketing Seminar answered those questions and now I am prepared to move forward with an organized plan. What made this seminar really special, however, was being able to enhance our web site with a personal video greeting; share our challenges, glean ideas from my peers from around the country and put faces on the professional Crescendo staff who provide exceptional support for our every initiative."

"Before I came to the Internet Seminar, I thought that eMarketing just meant a web site. After the seminar, I understood how powerful an eMarketing system with web, e-mail, video and eLiterature can be. I now can see why so many charities have upgraded their web site to the full GiftLegacy Pro eMarketing System."