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eDesign Seminar
This user-friendly seminar is designed for the non-designer. We will show you how to use Crescendo marketing literature, and customize it for maximum marketing impact. This interactive seminar takes a hands-on approach and walks you through the basics of using Adobe InDesign* to prepare Crescendo literature templates for your printer.

*Adobe InDesign is a registered trademark of the Adobe Systems, Inc. Use of the Adobe name is not authorized by, associated with, or sponsored by the trademark owner.

Price:
$195.00
add to cart
  • Course Outline
  • What People Are Saying
  • Schedule
  • Lesson 1: Why can’t I design in Microsoft Word or PowerPoint?
    • The value of using a layout program
    • Adobe InDesign Upgrades and discounts
  • Lesson 2: Choosing the correct file to fit your marketing needs
    • Quarterly Marketing packages
    • Auto PDFs
    • Donor Leads
    • Wills Guide
  • Lesson 3: Downloading files from GiftLegacy.com
    • Help! Where did my files go?
    • How to UnZip files
    • File Formats
    • I can’t see any pictures!
      • Updating modified or missing links
  • Lesson 4: Working with Images
    • Learning the difference between the Black and White Selection tools
    • Importing your logo
    • Resizing your logo proportionally
    • Importing or replacing images
    • Moving images
    • Resizing images
  • Lesson 5: Working with Text
    • Why do these fonts look funny? (Changing fonts)
    • I’m typing but nothing is happening! (An introduction to the Type Tool)
    • Staying within the box (An introduction to the Black Selection Tool)
    • Creating a Text box
    • Fitting in (Changing the size of fonts)
    • Serif vs. San serif fonts
    • Importing Text
  • Lesson 6: Working with Master Pages/Layers
    • Why can’t I edit that text or image?
  • Lesson 7: What you see is NOT what you get. Working with color.
    • The basics of CMYK, RGB and Spot colors
    • Creating swatches
    • Converting Spot to CYMK and back again
    • Replacing colors
  • Lesson 8: Preparing your files for the printer
    • Preflight
    • Creating a PDF
    • Suggested Printing and Mailing Specifications
"Awesome class! Well laid out and taught. Very informative and helpful."
Cross International
"The eDesign seminar gave me a good overview of the subject and I got acquainted with design layout. The [manual] is most helpful for following the subject and for home use. The teacher was very pleasant and created a good atmosphere to learn in."
Seminar Attendee
"The eDesign seminar provided the necessary technical tools so that I can do it myself! I will save lots of money not having to pay graphic designers."
Seminar Attendee
"I attended the InDesign workshop and while I knew nothing about desktop publishing when I arrived, I learned a lot of very practical and helpful information that day which will better enable our organization to take advantage of all of the publications available from Crescendo. I will be working with our Publications Department and our Copy Services Department as we move ahead with the utilization of all the great publications available from Crescendo."
Jeff Lake
Director of Gift Planning and Capital Support
University of Evansville
Crescendo's hands-on teaching style is perfect for learning Adobe InDesign. Learning how to manipulate color, text, and images via exercises really sank in the lessons. I couldn't wait to get back to the office to start customizing the marketing templates provided by Crescendo. When you have a busy central Creative Services office that serves the entire school system like we do, being empowered to make design changes in-house is fantastic!"
Unyong, Nakata
Director of Estate Planning
University of Hawaii Foundation
"By taking the Crescendo InDesign seminar, a whole new level of opportunity opened up to our GiftLegacy marketing program. Having the knowledge and ability to edit and modify the already existing GiftLegacy newsletters and brochures will certainly give us a wealth of new marketing options.

The seminar was wonderfully presented with helpful hands on modules to assist you in learning and understanding the concepts. The class was simple enough for those who were not as computer literate and yet captivating and challenging enough for us more advanced users. Great job! I hope you will offer more classes like this!"
Christy Lusareta '05
Office of Planned Giving
University of San Francisco
Seminar Dates
eDesign
Washington, DC
6/29/2012 - 6/29/2012 Add to Cart
eDesign
Chicago, IL
7/13/2012 - 7/13/2012 Add to Cart
eDesign
Orlando, FL (PPGC)
9/19/2012 - 9/19/2012 Add to Cart
eDesign
Camarillo, CA
10/10/2012 - 10/10/2012 Add to Cart

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