Planned Gifts Email Marketing Study

What type of email messages produce the best results? What kinds of email messages work well for specific donor segments or groups? What are the best ways to create identity and recognition through email branding? How can you use email to engage your supporters and encourage them to make planned gifts to your organization?

Crescendo's latest Planned Gifts Email Marketing Study contains the answer to these questions and more. Understand your donors' attitudes and responses to your planned gifts email marketing. This groundbreaking study analyzes the largest sample of planned gifts email marketing ever!