Crescendo Interactive, Inc. President Charles Schultz announced six new
innovations on September 17 at the 9th Annual Practical Planned Giving Conference (PPGC) in Orlando, Florida. The exciting new Crescendo products and innovations include the GiftLegacy Social Media Application, CresMobile 2.0 for Smartphones and Tablets, Web Presents for iPad and notebook, Desktop Printing, enhanced Web Analytics for donor prospecting and Marketer for custom donor marketing plans.
1. Social Media
The GiftLegacy CresManager now includes Facebook and Twitter Apps. The new Apps make it easy for you to market using social media. CresManager gives you the capability to post tweets and link to articles published on your GiftLegacy website. Followers will be led to your GiftLegacy website when you include links to articles such as Washington News, Finance News, Savvy Living and Personal Planner. By posting or tweeting weekly including links to fresh content, you can increase your marketing connections and website visits.
2. CresMobile 2.0
CresMobile 2.0 takes mobile gift planning to a new level. In addition to on-the-go planned giving calculations, CresMobile now provides you with a link to latest charitable tax news, Crescendo training opportunities and a connection to Crescendo Facebook, CrescendoTweet and Kristenís planned giving blog. The new calculator option permits you to run calculations for present and future values, life expectancies, gift annuity rates and much more. CresMobile 2.0 is available for FREE download for Apple and Android Smartphones and tablets.
3. Web Presents
With Web Presents, you now have planned giving software online! Create custom branded planned giving presentations for gift annuities, charitable remainder trusts, gifts of appreciated property, gifts coupled with sales of assets, sales and unitrusts and more. Create your custom branded proposals online and then email or print and mail to your donor prospects. Use Web Presents on the road to create and share presentations with donors on your iPad or notebook.
4. Desktop Printing
Print and send planned giving brochures, briefs and wills guides instantaneously with the new Desktop Printing. CresManager now offers print-ready marketing formatted for your color laser printer. With Desktop Printing, you can print high-quality planned giving literature as often as needed. Use Desktop Printing to print small quantities of brochures and briefs to have on hand as requested, for donor visits or gift receipt mailings.
5. Web Analytics
GiftLegacy analytics just got better with new comprehensive information on who is visiting your website (including names and locations), what they are viewing (gift preference), and their level of interest in a planned gift. Our proprietary analytic gives you your top donors based on their unique web actions. Use Cresmanager analytics to target your marketing to your best prospects, perform prospect searches by region in advance of donor visits and understand your donorsí gift preferences prior to meeting with them.
Marketer is a comprehensive gift planning marketing guide with sample marketing plans for your organization. Marketer includes 15 white papers on planned gifts marketing topics with five specific marketing plans for budgets from $7,000 to over $65,000. Marketer will help you create a planned gifts marketing plan that fits your budget and maximizes your organizationís marketing potential. Use Marketer each year to create an annual budget that implements your organizationís planned gifts marketing plan.